Our Story

Hi. I'm Anie,

I grew up working at my father's jewelry business (that's me in the picture below, working on the bench). After having learned the hard way, I felt the need to create my own tools to make work easier, safer and more productive. This inventive spirit led me to design the JOOLTOOL™ and my patented See-Thru Technology. I developed it for people like you and me, who need one tool to do it all: polish quicker, sharpen faster and grind cooler, all with the highest precision and quality!

Anie working as a Young Bench Jeweler

3M Abrasives

Creating a whole new tool category is no easy task, so I chose the 3M Company as my star partner. We both share a passion for American quality and their industrial-grade abrasives are a perfect match for our rugged JOOLTOOL™.

But wait, there's more...

Don't just take my word for it, the JOOLTOOL’s list of customers speaks for itself: it's trusted by top professionals in the automotive, woodworking, jewelry, metalworking, military, aerospace, dental, beauty industries and more. Our tools have also been adopted by schools because they are safe, efficient & easy to use. I’m proud to say that even some stay-at-home mothers & fathers are able to earn extra income thanks to our tools. This “JOOL” of a tool helps you become a real award winner, whether you’re a seasoned pro or just starting out.

If you have any questions, feel free to contact us.
My team is always here to help you. 


Anie's Stamp
President and CEO


P.S. Check out what some of our customers are saying...

5-star reviews